:root{--paper:hsl(48 36% 97%);--ink:hsl(261 30% 12%);--mute:hsl(259 12% 38%);--brand:hsl(261 56% 23%);--brand-2:hsl(261 45% 36%);--pop:hsl(78 82% 55%);--pop-dark:hsl(78 70% 27%);--line:hsl(259 18% 86%);--card:hsl(0 0% 100%)}*,*::before,*::after{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;font:400 1rem/1.65 "Golos Text",system-ui,sans-serif;background:var(--paper);color:var(--ink);-webkit-font-smoothing:antialiased}img{max-width:100%;height:auto;display:block}picture{display:block}h1,h2,h3,h4{font-family:"Bitter",serif;line-height:1.22;margin:0 0 .6em}p{margin:0 0 1.1em}a{color:inherit}[hidden]{display:none!important}.wrap{max-width:1168px;margin:0 auto;padding:0 20px}.masthead{position:sticky;top:0;z-index:60;background:var(--paper);border-bottom:1px solid var(--line)}.masthead-in{display:flex;align-items:center;justify-content:space-between;gap:16px;min-height:70px;position:relative}.brand-sign{font-family:"Bitter",serif;font-weight:800;font-size:1.22rem;text-decoration:none;display:inline-flex;align-items:center;gap:10px;padding:8px 0}.brand-dot{width:13px;height:13px;background:var(--pop);display:inline-block;flex:none}.menu-btn{width:48px;height:48px;background:none;border:1px solid var(--line);cursor:pointer;padding:10px}.menu-btn span{display:block;width:22px;height:2px;background:var(--ink);margin:4px auto;transition:transform .2s}.site-menu{display:none;position:absolute;left:-20px;right:-20px;top:100%;background:var(--paper);border-bottom:3px solid var(--brand);padding:10px 20px 22px;box-shadow:0 18px 30px hsl(261 30% 12%/.12)}.site-menu.open{display:block}.menu-list{list-style:none;margin:0 0 14px;padding:0;display:flex;flex-direction:column;gap:2px}.menu-list a{display:block;padding:12px 8px;text-decoration:none;font-weight:500;border-bottom:1px solid var(--line)}.menu-list a[aria-current="page"]{color:var(--brand-2);box-shadow:inset 3px 0 0 var(--pop)}.act{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:11px 26px;background:var(--brand);color:#fff;text-decoration:none;font-weight:600;font-family:inherit;font-size:1rem;border:2px solid var(--brand);cursor:pointer;transition:background .18s,color .18s,border-color .18s}.act:hover{background:var(--brand-2);border-color:var(--brand-2)}.act--lime{background:var(--pop);border-color:var(--pop);color:var(--ink)}.act--lime:hover{background:hsl(78 82% 47%);border-color:hsl(78 82% 47%);color:var(--ink)}.act--hollow{background:transparent;color:var(--brand)}.act--hollow:hover{background:var(--brand);color:#fff}.act--pale{background:transparent;border-color:hsl(259 30% 66%);color:#fff}.act--pale:hover{background:#fff;border-color:#fff;color:var(--brand)}.lead{background:var(--brand);color:hsl(259 35% 88%);padding:64px 0 76px}.lead-grid{display:grid;gap:44px}.kicker{display:inline-block;border:1px solid hsl(259 35% 55%);color:hsl(78 70% 72%);padding:5px 14px;font-size:.76rem;letter-spacing:.15em;text-transform:uppercase;margin-bottom:20px}.lead-title{font-size:clamp(2rem,5.4vw,3.35rem);color:#fff;max-width:17ch}.lead-title em{font-style:normal;color:var(--pop)}.lead-sub{font-size:1.08rem;max-width:52ch;margin-bottom:28px}.lead-actions{display:flex;flex-wrap:wrap;gap:14px}.lead-visual{margin-top:8px}.lead-visual img{width:100%;box-shadow:12px 12px 0 var(--pop)}.digits{background:var(--pop);color:var(--ink);padding:38px 0}.digits-row{display:grid;grid-template-columns:repeat(2,1fr);gap:26px 20px}.digit-num{font-family:"Bitter",serif;font-weight:800;font-size:clamp(1.75rem,3.4vw,2.5rem);line-height:1.1}.digit-cap{font-size:.93rem;margin:4px 0 0}.sect{padding:70px 0}.sect--tint{background:hsl(261 40% 23%/.05)}.sect-head{margin-bottom:40px}.sect-tag{display:inline-block;border:1px solid var(--brand);padding:4px 13px;font-size:.74rem;letter-spacing:.13em;text-transform:uppercase;margin-bottom:16px;color:var(--brand-2)}.sect-title{font-size:clamp(1.6rem,3.6vw,2.35rem);max-width:24ch}.sect-note{color:var(--mute);max-width:60ch}.craft-grid{display:grid;gap:20px}.craft-tile{border:1px solid var(--line);background:var(--card);padding:30px 28px;display:flex;flex-direction:column;min-width:0}.craft-num{font-family:"Bitter",serif;font-weight:800;font-size:1.05rem;color:var(--pop-dark);margin-bottom:14px}.craft-tile h3{font-size:1.3rem}.craft-tile p{color:var(--mute)}.craft-link{margin-top:auto;padding-top:14px;font-weight:600;color:var(--brand-2);text-decoration:none;display:inline-block;min-height:44px;padding-bottom:10px}.craft-link:hover{text-decoration:underline}.stance-grid{display:grid;gap:36px;align-items:center}.stance-points{list-style:none;margin:0;padding:0}.stance-points li{position:relative;padding:9px 0 9px 26px}.stance-points li::before{content:"";position:absolute;left:0;top:17px;width:11px;height:11px;background:var(--pop)}.duo-fig img{width:100%;box-shadow:-12px 12px 0 var(--pop)}.duo-fig--flip img{box-shadow:12px 12px 0 var(--brand)}.path-grid{display:grid;gap:18px;counter-reset:krok}.path-step{border:1px solid var(--line);background:var(--card);padding:26px;min-width:0;counter-increment:krok}.path-step::before{content:"0" counter(krok);font-family:"Bitter",serif;font-weight:800;color:var(--pop-dark);display:block;margin-bottom:10px}.path-step h3{font-size:1.12rem}.path-step p{color:var(--mute);margin:0;font-size:.96rem}.proof-grid{display:grid;gap:24px}.proof-card{border:1px solid var(--line);background:var(--card);min-width:0;display:flex;flex-direction:column}.proof-fig{margin:0}.proof-fig img{width:100%}.proof-meta{padding:24px;display:flex;flex-direction:column;flex:1}.proof-meta h3{font-size:1.22rem}.proof-meta>p{color:var(--mute);font-size:.97rem}.metric-row{display:flex;flex-wrap:wrap;gap:14px 26px;margin-top:auto;padding-top:16px;border-top:1px dashed var(--line)}.metric b{display:block;font-family:"Bitter",serif;font-size:1.35rem;color:var(--brand-2)}.metric span{font-size:.83rem;color:var(--mute)}.voices-flow{display:grid;gap:20px}.voice-item{border-left:4px solid var(--pop);background:var(--card);padding:22px 26px;max-width:640px}.voice-quote{margin:0 0 14px;font-size:1.02rem}.voice-name{font-weight:600;font-size:.92rem}.voice-name span{display:block;font-weight:400;color:var(--mute)}.faq-stack{max-width:800px}.qa{border:1px solid var(--line);background:var(--card);margin-bottom:10px}.qa summary{padding:15px 52px 15px 20px;cursor:pointer;font-weight:600;list-style:none;position:relative;min-height:48px;display:flex;align-items:center}.qa summary::-webkit-details-marker{display:none}.qa summary::after{content:"+";position:absolute;right:20px;top:50%;transform:translateY(-50%);font-size:1.5rem;font-weight:400;color:var(--brand-2)}.qa[open] summary::after{content:"\2212"}.qa-body{padding:2px 20px 18px;color:var(--mute)}.qa-body p{margin:0 0 .8em}.callout{background:var(--brand);color:hsl(259 35% 88%);padding:62px 0}.callout h2{color:#fff;font-size:clamp(1.5rem,3.4vw,2.2rem)}.callout p{max-width:56ch}.callout-in{display:grid;gap:26px}.crest{background:var(--brand);color:hsl(259 35% 86%);padding:52px 0 58px}.crest-title{color:#fff;font-size:clamp(1.85rem,4.6vw,2.9rem);max-width:22ch}.crest-sub{max-width:64ch;font-size:1.05rem;margin:0}.trail{list-style:none;display:flex;flex-wrap:wrap;gap:6px;margin:0 0 18px;padding:0;font-size:.85rem}.trail li+li::before{content:"/";margin-right:6px;color:hsl(259 35% 60%)}.trail a{color:hsl(78 70% 72%);text-decoration:none;display:inline-block;padding:11px 0}.trail a:hover{text-decoration:underline}.prose{max-width:770px}.prose h2{font-size:1.55rem;margin-top:1.9em}.prose h3{font-size:1.2rem;margin-top:1.5em}.prose ul,.prose ol{padding-left:24px;margin:0 0 1.2em}.prose li{margin-bottom:.45em}.prose-fig{margin:0 0 34px}.prose-fig img{width:100%}.post-date{color:var(--mute);font-size:.88rem}.blog-grid{display:grid;gap:24px}.blog-card{border:1px solid var(--line);background:var(--card);min-width:0;display:flex;flex-direction:column}.blog-card figure{margin:0}.blog-card img{width:100%}.blog-body{padding:24px;display:flex;flex-direction:column;flex:1}.blog-body h3{font-size:1.18rem}.blog-body h3 a{text-decoration:none}.blog-body h3 a:hover{color:var(--brand-2)}.blog-body p{color:var(--mute);font-size:.96rem}.more-ln{margin-top:auto;padding-top:12px;font-weight:600;color:var(--brand-2);text-decoration:none;display:inline-block;min-height:44px}.more-ln:hover{text-decoration:underline}.plan-grid{display:grid;gap:26px}.plan-card{border:1px solid var(--line);background:var(--card);padding:32px 30px;display:flex;flex-direction:column;min-width:0}.plan-flag{border:2px solid var(--brand);position:relative}.plan-flag::before{content:"Обирають найчастіше";position:absolute;top:-14px;left:24px;background:var(--pop);padding:4px 12px;font-size:.72rem;font-weight:700;letter-spacing:.07em;text-transform:uppercase}.plan-name{font-size:1.28rem;margin-bottom:4px}.plan-for{color:var(--mute);font-size:.92rem;margin-bottom:18px}.plan-price{font-family:"Bitter",serif;font-size:1.9rem;font-weight:800;margin-bottom:4px}.plan-price small{font-size:.9rem;font-weight:400;font-family:"Golos Text",sans-serif;color:var(--mute)}.plan-list{list-style:none;padding:0;margin:14px 0 26px}.plan-list li{position:relative;padding:7px 0 7px 24px}.plan-list li::before{content:"";position:absolute;left:0;top:15px;width:10px;height:10px;background:var(--pop)}.unit-grid{display:grid;gap:18px}.unit-card{border:1px solid var(--line);background:var(--card);padding:24px;min-width:0}.unit-card h3{font-size:1.08rem}.unit-card p{color:var(--mute);font-size:.94rem;margin:0 0 10px}.unit-price{font-weight:700;color:var(--brand-2)}.reach-grid{display:grid;gap:30px}.reach-card{border:1px solid var(--line);background:var(--card);padding:26px;margin-bottom:18px}.reach-card h3{font-size:1.1rem}.reach-card a{display:inline-block;padding:10px 0;text-decoration:none;color:var(--brand-2);font-weight:600}.reach-card a:hover{text-decoration:underline}.form-box{background:var(--card);border:1px solid var(--line);padding:30px 28px}.field{margin-bottom:18px}.field label{display:block;font-weight:600;margin-bottom:7px;font-size:.95rem}.field input,.field select,.field textarea{width:100%;min-width:0;padding:12px 14px;border:1px solid hsl(259 18% 72%);background:var(--paper);font:inherit;font-size:1rem;min-height:48px;color:var(--ink)}.field textarea{min-height:130px;resize:vertical}.field input:focus,.field select:focus,.field textarea:focus{outline:2px solid var(--pop-dark);outline-offset:1px}.err-note{color:hsl(4 72% 42%);font-size:.85rem;display:none;margin-top:5px}.field.bad .err-note{display:block}.field.bad input,.field.bad select,.field.bad textarea{border-color:hsl(4 72% 50%)}.check-row{display:flex;gap:10px;align-items:flex-start}.check-row input{width:20px;height:20px;min-height:0;min-width:0;flex:none;margin-top:3px}.check-row label{font-weight:400;font-size:.9rem;margin:0}.check-row a{color:var(--brand-2)}.foot{background:var(--ink);color:hsl(259 20% 80%);padding:58px 0 26px;font-size:.95rem}.foot a{color:inherit;text-decoration:none}.foot a:hover{text-decoration:underline;color:#fff}.foot-grid{display:grid;gap:34px}.foot-cap{color:#fff;font-family:"Bitter",serif;font-weight:600;font-size:1.05rem;margin-bottom:14px}.foot-links{list-style:none;margin:0;padding:0}.foot-links a{display:inline-block;padding:12px 0}.legal-row{border-top:1px solid hsl(259 20% 28%);margin-top:40px;padding-top:22px;display:flex;flex-wrap:wrap;gap:10px 28px;justify-content:space-between;align-items:center;font-size:.85rem}.legal-row p{margin:0}.legal-links{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:2px 22px}.legal-links a{display:inline-block;padding:12px 0}.ck-veil{position:fixed;inset:0;background:hsl(261 30% 12%/.58);z-index:90;display:flex;align-items:center;justify-content:center;padding:20px}.ck-box{background:#fff;max-width:540px;width:100%;padding:30px 28px;border-top:6px solid var(--pop)}.ck-box h3{font-size:1.25rem}.ck-box p{color:var(--mute);font-size:.95rem}.ck-box a{color:var(--brand-2)}.ck-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:20px}.ck-gear{position:fixed;left:16px;bottom:16px;z-index:80;width:52px;height:52px;border-radius:50%;background:var(--brand);color:var(--pop);border:0;cursor:pointer;font-size:1.4rem;line-height:1;box-shadow:0 4px 16px hsl(261 30% 12%/.35)}.ck-gear:hover{background:var(--brand-2)}.center-note{text-align:center;max-width:640px;margin:0 auto}@media (min-width:604px){.craft-grid{grid-template-columns:repeat(2,1fr)}.path-grid{grid-template-columns:repeat(2,1fr)}.blog-grid{grid-template-columns:repeat(2,1fr)}.unit-grid{grid-template-columns:repeat(2,1fr)}.digits-row{grid-template-columns:repeat(4,1fr)}.foot-grid{grid-template-columns:repeat(2,1fr)}}@media (min-width:926px){.wrap{padding:0 32px}.menu-btn{display:none}.site-menu{display:flex;position:static;padding:0;border:0;box-shadow:none;align-items:center;gap:14px;background:none}.menu-list{flex-direction:row;gap:0;margin:0}.menu-list a{padding:12px 13px;border-bottom:0;font-size:.97rem}.menu-list a[aria-current="page"]{box-shadow:inset 0 -3px 0 var(--pop)}.cta-slot{min-height:44px;padding:8px 20px;font-size:.95rem}.lead-grid{grid-template-columns:1.05fr .92fr;align-items:center}.lead-visual{margin-top:0}.stance-grid{grid-template-columns:1fr 1fr}.path-grid{grid-template-columns:repeat(3,1fr)}.proof-grid{grid-template-columns:repeat(3,1fr)}.blog-grid{grid-template-columns:repeat(3,1fr)}.plan-grid{grid-template-columns:repeat(3,1fr)}.unit-grid{grid-template-columns:repeat(3,1fr)}.reach-grid{grid-template-columns:.9fr 1.1fr}.callout-in{grid-template-columns:1.2fr auto;align-items:center}.foot-grid{grid-template-columns:1.5fr 1fr 1fr 1.3fr}.voice-item:nth-child(even){margin-left:auto}.sect{padding:84px 0}}@media (min-width:1174px){.lead{padding:84px 0 96px}}